Garden Beauty

Release Date:  23 February 2021

Issue City:  Bloomfield, Indiana 47424



Issue: Garden Beauty Stamps
Item Number: 683100
Denomination & Type of Issue: First-Class Mail Forever
Format: Double-sided Booklet of 20 (10 designs)
Series: N/A
Issue Date & City: February 23, 2021, Bloomfield, IN 47424
Art Director: Ethel Kessler, Bethesda, MD
Designer: Ethel Kessler, Bethesda, MD
Existing Photos: Allen Rokach, Rokach Photography
Modeler: Sandra Lane/Michelle Finn
Manufacturing Process: Offset
Printer: Banknote Corporation of America
Press Type: Alprinta 74
Stamps per Booklet: 20
Print Quantity: 600,000,000 stamps
Paper Type: Phosphor Tagged Paper, Block Tag
Adhesive Type: Pressure-sensitive
Stamp Orientation: Horizontal
Image Area (w x h): 1.05 x 0.77 in./26.670 x 19.558 mm
Stamp Size (w x h): 1.19 x 0.91 in./20.226 x 23.114 mm
Full Booklet Size (w x h): 2.375 x 5.743 in./60.325 x 145.872 mm
Colors: Cyan, Magenta, Yellow, Black
Plate Size: 800 stamps per revolution
Plate Number: “B” followed by four (4) single digits
Marginal Markings: Header: GARDEN BEAUTY • Twenty First-Class Forever Stamps • USPS logo • Barcode • Plate number in peel strip area • ©2020 USPS in peel strip area • Promotional text in peel strip area

Digital Color and Pictorial Postmarks  












On February 23, 2021, in Bloomfield, IN, the United States Postal Service® will issue the Garden Beauty stamps (Forever® priced at the First-Class Mail® rate) in 10 designs, in a pressure-sensitive adhesive (PSA) booklet of 20 stamps (Item 683100). These stamps will go on sale nationwide February 23, 2021, and must not be sold or canceled before the first-day-of-issue.

Garden Beauty stamps celebrate America‘s love of flowers and gardens with 10 new stamp designs in a booklet of 20. Each stamp features a close-up photograph of one of the following flowers:

  • A pink flowering dogwood;
  • A rose-pink and white tulip;
  • An Allium or ornamental onion;
  • A pink and white Asiatic lily;
  • A magenta dahlia;
  • A yellow and pink American lotus;
  • A pink moth orchid with mottled petals;
  • A pink and white sacred lotus;
  • An orange and yellow tulip; and
  • A yellow moth orchid with a pink center.

Art director Ethel Kessler designed the stamps with existing photographs by Allen Rokach.

No automatic distribution.

How to Order the First-Day-of-Issue Postmark:
Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Garden Beauty Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by June 23, 2021.

— Stamp Services, Marketing, 1-14-21





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