13 July 2020
Hellenic Tourism Organization 70th Anniversary (booklet stamps)
Issued on: 2020-07-13
Emission: Personalized – Official
Perforation: Serpentine Die Cut
Printing: Offset lithography
Face value: 2 booklets, each 10 x €1
Print run: 1,250 each booklet
The Hellenic Tourism Organisation (Εθνικός Οργανισμός Τουρισμού, Ethnikos Organismos Tourismou), often abbreviated as GNTO (EOT) is the governmental Board for the promotion of tourism in Greece. It functions under the supervision of the Ministry of Tourism.
The Greek National Tourism Organisation (GNTO) was founded in 1929 and was re-established in 1950. It is a Public Entity (PE) under the supervision of the Ministry of Tourism. Its main mission nowadays is to develop and promote the Greek tourism product through the implementation of promotional tourism campaigns both in Greece and abroad utilizing as well its extensive network of overseas offices. Moreover, with its vast experience and expertise and its large network of associates and stakeholders both in Greece and abroad, the GNTO has been and continues to be fundamental in the national effort of promoting “Greece”, this truly unique and amazing destination, both cost-effectively and efficiently. It is member of the UNWTO and the ETC.
Over the years, various successful advertising campaigns have been funded by the organization, including the very successful “Live your myth in Greece” campaign. The 2010 campaign’s motto was “You in Greece” and “xx in Greece”, and mainly focused on the many opportunities the country provides for tourists, with a variety of different destinations and activities. “You in Athens” and “You in Thessaloniki” were also used to promote the country’s two largest cities and centers of culture and entertainment. The 2010 advertising campaign published a variety of promotional TV spots in line with the “You in Greece” poster campaign, which were translated to various languages, including Chinese, Bulgarian, and German.
Previous campaign slogans include:
- “Live your Myth in Greece” (2005)
- “Greece 5000 years old: a masterpiece you can afford”
- “Greece: explore your senses”
- “My Greek experience” (2008; TV commercials using amateur videos)
- “Greece: Kalimera!” (2009)
- “Greece: You in Greece” (2010)
- “Greece: All Time Classic” (2014)
- “Greece: A 365 Day Destination” (2017)
- “Greece: Always in Season” (2020)