Postal Store | Postal Posts (USPS Blog)

United States of America

27 July 2020

Bugs Bunny 80th Anniversary

United States: Bugs Bunny 80th Anniversary, 27 July 2020. Images from United States Postal Service.

Technical Specifications:

Issue: Bugs Bunny Stamps
Item Number: 478500
Denomination & Type of Issue: First-Class Mail Forever
Format: Pane of 20 (10 designs)
Series: N/A
Issue Date & City: July 27, 2020, Burbank, CA 91505
Art Director: William J. Gicker, Washington, DC
Designer: Greg Breeding, Charlottesville, VA
Artist: Warner Bros. Entertainment Inc., Burbank, CA
Modeler: Sandra Lane/Michelle Finn
Manufacturing Process: Offset
Printer: Banknote Corporation of America
Press Type: Alprinta 74
Stamps per Pane: 20
Print Quantity: 50,000,000 stamps
Paper Type: Phosphor, Overall
Adhesive Type: Pressure-sensitive
Processed at: Banknote Corporation of America
Colors: Cyan, Magenta, Yellow, Black
Stamp Orientation: Vertical
Image Area (w x h): 1.085 x 1.42 in./ 27.559 x 36.068 mm
Overall Size (w x h): 1.225 x 1.56 in./31.115 x 39.624 mm
Full Pane Size (w x h): 7.12 x 9.13 in./180.85 x 231.902 mm
Press Sheets Size (w x h): 18.5 x 21.86 in./469.9 x 555.244 mm
Plate Size: 120 stamps per revolution
Plate Number: “B” followed by four (4) single digits in bottom two corners
Marginal Markings:
Front: Header: Bugs Bunny • Plate number in bottom two corners
Back: 80 years of Bugs Bunny Looney Tunes™ logo • Line drawings • TM Warner Bros. Entertainment, Inc. proprietary information • ©2020 USPS • USPS logo • one barcode (478500) • Plate position diagram (6) • Promotional text

This issuance celebrates Bugs Bunny and the marvelous masquerades he has employed to foil foes over the course of his 80-year career. The sheet of 20 stamps features Bugs in 10 classic costumes.

Original stamp artwork is based on iconic moments of Bugs Bunny’s career.

On the first row of stamps Bugs appears as a barber with white smock and pointy scissors;achieves “airness” on the brink of a slam-dunk in his basketball jersey; is debonair in beret, ascot, smoking jacket, and shades as a screen idol in his Hollywood digs; jokes it up as a jester in bright green garb and fool’s cap; and does a diva turn as an operatic Brunhilde in blonde braids and winged helmet.

On the second row of stamps, Bugs is a mermaid in a curly 1940s up-do; is classically composed in white tie and tails at the piano; heroically poses as the carrot-powered Super-Rabbit with blue suit and red cape; warms up to pitch a big-league ballgame; and helps save the planet as a World War II U.S. Army staff sergeant in combat uniform with an American-flag backdrop.

Since his debut in the short-subject cartoon, “A Wild Hare” in 1940, generations of audiences have cheered Bugs’s gleeful gusto, quick wit, and endless clever resource. To outwit the opposition he can conjure dynamite, cherry pies, and mallets out of thin air, dance like a seasoned hoofer, play piano, and conduct orchestras. He summons up any talent—and any costume—that will help him thwart his relentless foes.

Born of a team of young animators who produced Looney Tunes and Merrie Melodies cartoons for Warner Bros., Bugs’s name came from one of those early cartoonists; “Bugs” and “Bugsy” were trendy nicknames at the time, signifying a crazed or wacky disposition. The catchy alliterative sound of “Bugs Bunny” partnered well with the names of cohorts Porky Pig and Daffy Duck.

Bugs’s very first line, “What’s up, Doc?”—unusual slang blurted out with the accent and wise-guy attitude of a street-smart New Yorker—had audiences howling and became the instant catchphrase of the “wascally wabbit,” as he was called by his first foe, the dim-witted hunter Elmer Fudd.

With global star power, Bugs Bunny has graced screens of all sizes from television and movies, to phones and tablets. Eighty 11-minute episodes of the new Looney Tunes Cartoons reintroduce Bugs Bunny along with other marquee Looney Tunes characters in gag-driven shorts that include classic storylines adapted for present-day audiences. The Oscar-winning rabbit has also been honored with a star on the Hollywood Walk of Fame.

Warner Bros. Entertainment Inc. created original stamp artwork especially for this issuance featuring work from Warner Bros. Animation artists, who also created the selvage artwork and verso sketches. Greg Breeding was the designer, and William J. Gicker served as art director.

First Day Covers:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.