The United States Postal Service is issuing a new definitive stamp today — February 9, 2018 — at the American Stamp Dealers Association’s ASDA Winter Postage Stamp Show in Fort Lauderdale, FL 33310. The USPS’s two contract security printers — Ashton Potter of Williamsville, New York, and Banknote Corporation of America in Browns Summit, North Carolina — have each printed a coil and a double-sided pane, creating a total of four collectible varieties of this design. All four varieties are pressure-sensitive adhesive (PSA) and are Forever stamps to pay the First-Class Mail rate, currently 50 cents.

United States stamps picturing the national flag in vivid red, white and blue have been available to the public almost continuously since 1957. This eye-catching new issuance continues that tradition with a striking graphic design of the flag with two crisp folds. Ethel Kessler served as art director for this stamp, which features a digital illustration by Kit Hinrichs. It is one of two U.S. flag stamps currently scheduled for release in 2018, the other being a commemorative stamp in the same basic design to this definitive, marking the 200th anniversary of the Flag Act enacted by Congress on April 4, 1818. This final Flag Act (of three) provided for the modern rule of having thirteen stripes to represent the original thirteen colonies and having the number of stars match the number of states. It also provided that subsequent changes in the number of stars be made on July 4, Independence Day.

Mailers in the United States like to use flag stamps on their mail as it is thought they have a better chance of being opened; however, most volume mailers use non-denominated stamps to pay a base fee, 5¢ for example, then pay the remaining postage by check or balance transfer. So this stamp will be used mostly by small businesses and individuals.

Full technical details and information on ordering first day of issue postmarks (the deadline is April 9, 2018) can be found in USPS Postal Bulletin 22484 (January 4, 2018). Postal Bulletin 22486 (February 1, 2018) pictures a black & white pictorial postmark for the first day of issue.